Novotel London Canary Wharf Launch

Event: A pop up, stunt and VIP party held across 2-days to launch AccorHotels Global flagship Novotel Hotel. The public were invited to experience “A different view’ of the Novotel brand. The launch began with a pop up for the hotel’s restaurant BOKAN. A container was positioned dressed and branded in a key location outside

Canary Wharf station. The public were treated to food and drink samples served by the hotel and entertainment. On day two we installed a live art installation. A 3D structure inspired by the design of the hotel using materials found within the hotel and painted with a graphite London skyline graphic. Visitors would experience a different view depending on what angle they looked at the installation. The launch concluded with a VIP party attended by press and influencers. Guests enjoyed sampling the BOKANS food and drink whilst looking out at the views of London on the 39th floor. Pop up entertainment took place across 3 floors including dancers, beatboxers, DJ Vogue Williams and a performance By Britain’s Got talent winner Tokyo Myers

Guests: Public for stunt and pop up / 200 attended the party

What we did: Concept, Production, Set build, Branding, Dressing, Staffing, Entertainment and Onsite management

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